Potentiam was formed by people who have worked in music management for a number of years and realise and understand the difficulties involved in promoting new emerging music artists. In 2016 they founded a music publication Britznbeatz to help discover and promote musicians which continue to gain respect and recognition in the industry with over 150,000 subscribers and ongoing support from many music industry contacts.
Potentiam is being created to give a voice to emerging artists, content writers in the music industry and all those who strive to make it possible. Aimed at propagating the scenes untapped talent, the platforms core function is to bring fresh faces to light through editorial exposure. Potentiam aims to achieve this with the use of blockchain, by creating a decentralised and incentivised ecosystem for musicians, bloggers and music supporters (basis for a P2P economy) powered by auto enforceable Smart Contracts within the community.
The Potentiam ecosystem enables direct interactions between content creators, influencers and supporters. It eliminates the need for intermediaries. Potentiam features can be summarized in the points below:
- A source for exciting content from the world of music
- Music artist promotion
- Social CRM (To identify, retain and re-invigorate relationships)
- Crowdfunding & Tokenized opportunities
- Job creation and reward for Writers
- Reward for contributors in the project
- A stable cryptocurrency 8. Advertising opportunities
- Instant messaging
Associated with Potentiam Core will be four main distribution modules: digital sales, physical sales, Sync Licensing and P.R.O./broadcast royalties. There will also be a live performance module which connects performers with promoters.
Parallel to Potentiam Core is Potentiam Classic; Potentiam Classic is the blockchain answer to $4.5 billion annual investment made by the major record labels into Marketing and A&R. By creating the “Steemit for Music Culture”, Potentiam Classic plans on creating the most trusted source for information in the Music Industry. It will operate in conjunction with a crowdfunder to raise money for new artists for things such as in home sound studios or travel.
By pairing an extensive social media network with blockchain technology, Potentiam plans to reduce the influence of intermediaries in the music industry, placing the power back into the hands of the creatives.
For more detailed information about Potentiam visit:
Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=1058023
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