Nestree - Community Business Model

Problems

Nestree includes a feature that allows channel participants to selectively see only the messages they need. In interactive communities with thousands or tens of thousands of participants, it is common for users to disable push notifications. This causes participants to frequently miss out on important information or content.

When browsing an interactive community, the most important messages everybody needs to see are announcements from the channel operator and messages from their friends. The next most important kind of messages is the content posted by regularly contributing members of the community. With this in mind, Nestree provides the following options for each channel that enable users to receive push notifications efficiently.

As a channel grows and becomes active, the volume of messages posted in the channel will increase dramatically. Flooded message-feeds reduce a channel's ability to transmit information effectively. Therefore, it is important to have a feature for a large number of people to exchange information and communicate without being exposed to information overkill.
That requires Nestree's expert team to build a community business model that meets actual needs. So what is Nestree's community business model? Let us explore the following:

Community Business Model

Targeted Marketing

Nestree channels are community spaces dedicated to specific topics and goals, where users can interact. Advertisers can use the targeted marketing functions to search for and select appropriate channels for the execution of their ads. It is easy to sort through channels according to a number of criteria, such as community size, purpose and other channel characteristics, and deal with channel operators and EGG Tokens effectively.

Advertisers can expose their ads to large numbers of people in real time. They can maximize the effectiveness of their ad placements by being able to communicate directly with channel operators. Admins choose which ads to display on their channels, ensuring that advertisements remain as relevant as possible to the goals of each community

Advertisement Reward

Nestree enables channel operators and participants to share the EGG rewards paid by advertisers in exchange for advertising space on the channel.

Participants in traditional messaging platforms generally do not want advertisements to be posted within the channel. However, if the reward is shared, community members would be much more likely to accept (and even want) ads.

Participants will be happy to watch the ads they voluntarily choose to watch — this is a verified user behavior in similar apps. Rewards are distributed to channel participants via a smart contract, and as a result, it is transparent which users have watched the ad. This allows advertisers to clearly see users’ ad views and clicks, which helps them to plan their future ad campaigns based on audience data.

Channel Subscription

A channel subscription is a feature that allows an operator to charge a fee for access to their channel. The latest information or content shared in real time on a messaging app can sometimes have a high monetary value.

In the existing messenger market, there are already a large number of group chat rooms that are operated for a fee. However, because other messaging services do not have their own payment methods in the app, channel operators spend a considerable amount of time and money monetizing their group chat rooms and managing paid members.

On the other hand, Nestree can simply set up channel admission fees using EGG. Only users who have paid the fee can enter the channel as participants. In addition, operators can set a subscription fee rather than an admission fee, so that a paid subscriber must pay the fee on a recurring basis in order to maintain their rights to visit the channel. For example, an operator may charge a subscription fee of 10 EGG per month for access to their exclusive content.

Channel subscriptions enhance the overall community of the messenger ecosystem, as channel operators are motivated to monetize their channels by providing quality content on a regular basis. Channel operators could use Nestree to earn revenue for 1:1 legal counsel or technical advice for example. It is possible to leverage channel subscription functionality in a variety of creative ways.

Token Economy

How to Get EGG Token

Users may receive the EGG Token from activities in the channel including Invitation Rewards, Content Rewards, Random Rewards and Advertisement Rewards. They are rewarded when they invite other users, post high-quality content, check their channels from time to time, watch ads, and actively engage with their channel. They can also earn EGG through sales in the Marketplace. Channel operators can earn EGG in exchange for running paid channels or posting ads from advertisers. In order for channel operators to earn higher advertising rewards, they need to increase their channel awareness and ad fidelity, which will also pay higher rewards to channel participants. Channel participants, admins and advertisers may acquire EGG Tokens by purchasing them on cryptocurrency exchanges.

How to Use EGG Token

Most of the functions used in Nestree Messenger require EGG. The higher the utilization rate of the function, the higher the EGG requirement.

Token details:

Ticker: EGG
Token type: ERC-20
Token Price: 1USD = 100EGG
Total Supply: 3,000,000,000 EGG
HardCap: 6,000,000 USD
SoftCap: 1,000,000 USD

The total number of EGGs issued will be 3,000,000,000. The number of EGGs issued to ICO / IEO participants will be 600,000,000 EGG, which is 20% of the total amount available for issue.

As the number of Nestree users increases, the total amount of EGG in the messaging ecosystem will also increase, thus allowing more diverse communities to grow. Utility of EGG token will gradually increase as the usage of EGG for compensation and advertising increases.

Token Distribution

Roadmap

Team

Conclusion

The Nestree channel can serve as a space for online commerce. Users can sell and purchase goods, services, and content within their channels. Goods can be sold at lower fees than standard because the only fee required is the one set by the sellers. This enables Nestree markets to be more competitive than traditional marketplaces, which have a lot of overhead fees they need to cover. Sellers can also communicate instantly with buyers via group chat or one-on-one chat within the channel. Real-time feedback in commerce can provide great satisfaction for both parties, which can further drive sales.

For details about the project visit the links below:

Website: https://www.nestree.io/
Telegram: https://t.me/nestree_en
Twitter: https://twitter.com/nestree_io
Facebook: https://www.facebook.com/nestree.io
Nestree Chatroom : https://c-a.me/nestree_en/

BTT profile Author: https://bitcointalk.org/index.php?action=profile;u=1231893