The Ubex advertising exchange will be located at www.ubex.com and it will have a convenient interface that will work with the exchange services from PCs, tablets and mobile devices. The two main sections for advertisers and publishers will be presented on the website, the principles of interaction with which are described below.The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.
Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer — advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.
The Ubex Platform
The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.
The advantage of using Artificial Intelligence
Algorithm of the program collects information of the users of the platform and evaluate their interests. The system also foresees the possible future actions of the users based on the behavioral data collected from them. This information helps the advertisers to promote their products and services in a customized manner which actually benefits them. The system shows the advertisement to the most relevant users based on the collected data.
Minimized risks because of smart contracts
People lack trust in the current system because there are financial scams. The use of smart contracts make the transactions transparent for publishers and advertisers which minimizes the risk for all stakeholders. Thus making the ecosystem the fairest model for advertisers.
Programmatic advertising
Programmatic advertisement is the process of purchasing advertisements using automated system without any human interaction. Let’s read it further for more clarity. We will suppose a scenario that user visits a webpage and he is shown ads. During the loading of the page, which is fraction of a second, the system evaluate to know the type of audiences. Once the targeted audiences are known, it uses a customized approach of advertisement to get maximum benefits. The system conducts an auction for the advertisers and the winner’s advertisement is uploaded on the website. Ubex exchange reduces the complexity of purchasing, increases targeting ability in a low lead cost. There is a very little to no risk of fraud and the payer per result option is also available.
Ubex Ecosystem
Problems in the current system
Current system is prone to problems. There are huge commission charges that we have to pay while getting an advertisement slot on any publishing platform. To minimize the fraud element, we normally look for big advertisement agencies. The cost of commission increases because of that big advertisement company and so does our marketing budget.
The second drawback of the current system is that customers don’t know what approach the advertisers will use to circulate their message. We don’t know how our marketing budget is being utilized and what positive outcome of the efforts we will receive. The unfortunate part is that no advertising agency share their marketing methodology.
How Ubex answers these problems
Ubex eliminates these problems because of the use of smart contracts. Ubex has made it convenient for the advertisers to select appropriate advertising slots and publish them on relevant website without any third party intervention. You can purchase advertisement according to your marketing needs. The platform offers you to choose the type of customers, their age, interests, area and many other useful parameters to get the maximum advantage form this ecosystem.
Token Distribution
Roadmap
For More Information
- Website : https://www.ubex.com/
- Whitepaper : https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?6939
- Facebook : https://www.facebook.com/UbexAl/
- Twitter : https://www.facebook.com/UbexAl/
- Medium: https://medium.com/ubex
- Telegram : https://t.me/UbexAI
- Github: https://github.com/ubex-ai
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