Infleum

What is Infleum?

Infleum is a service with the blockchain for marketing and promoting the business through native advertising. It assumes the presence of tools for the development of decentralized applications (Dapp).

Influm is interesting because behind it is a successful marketing company, whose team decided to make a decentralized version of its system.
White paper is quite well and clearly set out.

There is even MVP. The only thing that is alarming is the lack of information on institutional investors or even their absence.

Influm is focused on solving business problems, providing effective business promotion with the help of the most promising at the moment type of advertising — native advertising.
Influm offers its version of a decentralized platform that should give users more freedom and opportunity.

Problematics

Influm team sees the main problem of the advertising market in four aspects.

1. Limitations of native advertising, which reduces the level of trust on the part of consumers.
2. The second aspect is centralization and bias regarding remuneration from the leaders of the online advertising market (YouTube, Facebook, Twitter). That is, the content is under control, which means little maneuver for creativity. As for compensation, here the market, though dictates its terms, but still, taking advantage of the monopoly position, giant services can set their prices, not always beneficial to users.
3. The third aspect is the high cost of native advertising and its low efficiency. Renowned bloggers, advertising product, make it recognizable, but it does not always affect sales, the growth of which is the purpose of advertising. In addition, the prices for such advertising are constantly growing.
4. Lack of transparency.

In General, the Influm team enters the market with a product that should solve all these problems, including the problem of the cost of advertising, which is a significant problem especially for young companies. The decentralized service is ideal for promoting other decentralized platforms and services.

Business model

So, we are dealing with a decentralized, open-source blockchain platform that combines the functions of a social network with a set of tools for advertising and Commerce in General. In addition, it supports an internal cryptocurrency wallet, mutual settlements between users, access to various services and applications, development of decentralized applications (DApp), as well as a marketing system based on Big Data and artificial intelligence.

There are no restrictions for users on the platform. Each user can be both a content consumer and an advertiser.

According to the idea, on the platform all users will have their degree of influence, which will be determined according to the algorithm Proof of Influence.

According to this algorithm, the reward will be in the form of IFUM. Under the remuneration should be understood to receive payment from advertisers for the work done.

At the start, the service will operate on a hybrid blockchain Ethereum. In the future, the team does not exclude the development of its own blockchain.

How it works?

The advertiser forms a marketing request indicating the region, marketing objectives, period, budget, type of activity. Next, the agents of influence accept the request and, if executed, receive a reward from the advertiser's budget, according to their level of influence.
The ability to create different decentralized applications (DApp) on the platform will increase the diversity and functionality of the platform.
The team is working on creating its own 8 decentralized applications that will provide the basic functionality of the platform:

1. REDITO (provides marketing, already running a centralized version and have a website);
2. REDINK (provides mentoring services);
3. RETTEB (services of a curator for recommendations on purchases);
4. REDINERO (crowdfunding services to establish trust);
5. REDICHECK (product review services);
6. CHANNELJOY (responsible for content);
7. SOCU (responsible for payments);
8. REDITAIL (system of support for small businesses).

Development of DApps on the platform will be free, and the usage fee is close to zero.
For the convenience of interaction with different DApps, a multi-currency wallet is supposed to function, which is created at registration.

In addition, the system supports interaction with DApp from other blockchain networks.
Influm is a project of Elsolcom, which is professionally engaged in the promotion of new brands.
The company has its own brand promotion system called REDI and its own marketing platform for brand promotion called REDITO, which is so far a centralized application and a prototype of one of the components of the future Infleum platform.

Verdict

1. An interesting project with a promising idea.
2. The absolute advantage is the successful profile experience of the team and the availability of developments to run the project.
3. But the lack of information on large investors is alarming. We always try to minimize the risks, and therefore must take this into account without fail.

Do not pass by near the project, and study it in more detail.

https://infleum.io/
White Paper: https://goo.gl/MRK4Ui
https://t.me/infleum_official_EN
https://medium.com/infleum
https://www.reddit.com/user/infleum
https://github.com/infleum
https://www.facebook.com/InfleumOfficial
https://twitter.com/infleum

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