A lot of users that start GOLOS, they tend to look for the big whale vote to earn a decent or large reward on their post. Generally yes, that can help but there are many ways to look at this.
When you look at it in terms of running a business, it's impossible to run a successful business entirely by yourself. You need a group of people to help with each part of your business. You don't just have one or two people giving their 100 percent. Generally, you have legal advisors, employees, managers, etc. all doing their part.
Billionaire Oil Baron; Jean Paul Getty said:
When it come's to the GOLOS platform, you could relate it to what J. Paul Getty said. It's better to have one percent votes of 100 people than 100 percent of one. This may not earn you more rewards depending on the stake of 100 people but it is way more valuable than just one whale vote.
It's building a following and support that will lead to having your content and your name getting out to others. Having more exposure among many can have a large effect to have the possibility of content going "viral".
This is why it's important to network and interact with the community. You are marketing yourself and your content to others.