The current television ecosystem is broken. Television networks around the world abuse their market power as gatekeepers to increase the prices of advertisers, reduce payments to creators and increase subscriber cost. They actively discourage innovation in providing content and advertising technologies to maintain their oligopolistic position and advantages. Many consumers are justly disappointed with the state of the broadcast television. They enjoy the meager nature of a fixed program schedule, but would like to see more premium content adapted to their viewing patterns and interests. At the same time, technology giants such as Google, Facebook, Amazon and Netflix want to build their fenced garden around the television ecosystem, seeking more energy through data and access to consumers. TV-TWO offers the community an open platform solution. Visit https://tv-two.com/ for more information.
We want to establish a direct link between consumers, content providers and advertisers (see Figure 1). Individual players have the right to conduct direct interactions on the detachment, decentralize the ecosystem and disarm oligopolistic television networks, broadcast providers and technology giants, as they actively discourage open innovations. In section A.1, we confirm our assertion that television networks are organized as oligopolies. Based on the lessons of the software advertising space, which suffers from fraud, reduced visibility and brand security issues, we will take a step forward for more information https://tv-two.com/TV_Whitepaper.pdf, creating transparency up to the core model.
TV-TWO is divided into two layers. The first level, which is introduced after the application starts, consists of a broadcast signal with all standard TV functions. The second level, reached by pressing Enter on the remote control, displays a personalized video stream.
For the first run, the application is shown as shown in the base panel. After that, running the application immediately brings the user to the first level - the current channel, which is displayed in the TV window. Although the viewing experience has not changed, the Hbb advertising banners sold by television networks are hidden from the user. Sometimes there is a reminder of the entrance to the television stream TV-TWO. In the first layer of the application, the user has the following navigation options:
The manual displays the program guide, the return to the application is performed after the manual is closed
The channel list shows the channel list, the return to the application is executed as soon as the channel list is closed
The up / down channel allows you to tune up and down while the TV window with channel information is displayed
With 0-9 you can go directly to another channel number
Directly on the D-pad minimizes messages from the TV-TWO
Return / Exit closes application
Enter allows you to switch between the level of television broadcasting and the level of the video stream
When you press Enter, the user is directed to the second level, which was inserted before the broadcast signal. On this layer, a video stream is displayed, which is automatically configured for the user. The first use explains the navigation through the video stream. In the fourth use, the genre preferences search is performed by pressing left or right on the remote control. Similarly, at different points in the video stream, the user is asked short questions for additional TTV (for example, to ask the user about the age group). If none of these special situations occurs, a suitable video call will be requested and reproduced. When the video is completed or skipped, progress is documented in the TV-TWO G / L system. The process is automated using a managed learning algorithm. Sometimes a reminder appears to look at the broadcast signal. On the video layer, the controls are:
Enter allows you to switch between the level of television broadcasting and the level of the video stream. You can select items in the video navigation bar
With Channel Up / Down, you can switch to the next or previous video in the stream
Up / down on the D-pad is activated and closed, the navigation bar with controls for the current video and information on the length of the video and playback position
Left / right on the D-pad can be navigated in the navigation bar of the current video to play, pause, stop, fast-forward, rewind, or skip. TV-TWO messages can be kept to a minimum and short, polls can be completed
Play / Pause / Stop / Fast Forward / Rewind controls video without a navigation bar
A marker based on Ethereum called TTV, a token for television, will stimulate the ecosystem while ensuring security and fairness.
How it works?
Step 1: Install the TV-TWO application on your smart TV.
Step 2. Synchronize your TV's purse with other devices.
Step 3: Watch the broadcast and your personalized video stream.
Step 4: Check the markers that you have collected.
Step 5: Exchange your tokens on the air, bitcoin or Fiat.
How does it scale?
To overcome the currently limited scalability, and to increase the delays and transaction costs of Ethereum, we use signature templates in the chain. State channels are used to facilitate interaction between market participants.
Interactive coin delivery
"Interactive offer of coins" (ICO), the mode of our folkside, was first proposed by Vitaliy Buterin and Jason Tectch to make sense of the game with excellent information. They take an unused model and propose the following rules:
Participants in the fountain provide both a bet and the maximum cost of sales in which they are willing to participate.
If the sales amount reaches the maximum selling price, the bidder's rate will be canceled and the deposit will be refunded.
If they choose this, the participants have the opportunity to withdraw their application from the sale until the blocking period of the output is reached.
A gradually decreasing discount is provided at the beginning of the sale to encourage early participation.
Individual buyers can post multiple applications for different assessments.
We will use the new and improved crowd standard for interactive coin offer (ICO) to provide a more fair and more transparent distribution process.
Distribution of tokens
The Token for Television (TTV) is divided as follows:
Available for purchase: 500,000,000 TV tokens are available. In relative terms, 75% of all tokens will be sold to the public during the crowd
Command: 15% of available tokens are stored on TV-TWO. Badges are purchased for three years.
Advocates and advisers: 6% of available tokens appeal to supporters and consultants of TV-TWO
Campaigns: 4% of the available tokens are awarded to supporters who participated in the Promotion and marketing campaign
Market Maker: Each ETH, which subscribes more than 90% of the hard cover, closes for two years in a smart contract. A smart contract stabilizes the price of TTV by automatically buying tokens if the market price falls below the price of the question
Unsold tokens are burned
In the future, more tokens
collected in crowdsale, will be used as follows:
Design and development: 60% of resources will be used to support and develop a team of engineers to accelerate the development of a TV-TV application and interact with the decentralized TTV ecosystem
Marketing: 14% of the money will be used to grow the TV-TV user base with the help of both advertising efforts and TTV incentives
Involvement of partners: 6% of the money will be used to recruit content and advertising partners committed to the joint growth of the TTV ecosystem
Legal and administrative: 10% of the money is used to cover legal and administrative expenses related to the performance of TV-TWO
Necessity: 10% of funds are reserved for unforeseen events
Signs of the team were acquired within three years. Each ETH, which exceeds 90% of the hard cover, closes for two years in a smart contract. A smart contract stabilizes the price of TTV by automatically buying tokens if the market price falls below the price of the issue.