With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your online marketing easier.
According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
Here are some more social media statistics that prove beyond doubt that your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.
The number of social media-using adults has gone from 7% in 2005 to 69% just ten years later.
Social media use on mobile devices is seeing a 30% growth every year.
2 million business today use Facebook advertising for promoting their products and services.
Social media with all the advantages it possesses may not be suited to every business. If you are unprepared and launch your social media presence without proper planning, you could waste valuable time and money.
Some of the possible disadvantages you should be aware of are:
Not having a clear marketing or social media strategy may result in reduced benefits for your business.
Additional resources may be needed to manage your online presence.
Social media is immediate and needs daily monitoring.
If you don’t actively manage your social media presence, you may not see any real benefits.
Risk of unwanted or inappropriate behaviour on your site, including bullying and harassment.
Greater exposure online has the potential to attract risks. Risks can include negative feedback, information leaks or hacking.
Whatever the risk, having a social media strategy and preparing your policy and procedures carefully beforehand can help you manage the risks. False or misleading claims made on your social media channels by your business or by a customer can be subject to consumer law. Customer fan posts and testimonials that are misleading or deceptive to other customers, particularly about competitor products/services may result in your business being fined.
SO WHY IS REPU HERE?
Repu is here to help company’s manage their reputation and also help users rate services provided by companies using Smart Contract and Block chain technology.
What is REPU?
The REPU system (shortened from English meaning — reputation) is a revolutionary project that allows you to completely rethink the way social networks are perceived. REPU is a rating and feedback system based on decentralized blockchain technology. Technology allows you to completely replace the system of “likes” with the rating — both for users and for companies. The rating, subsequently, can be used as an assessment tool in various areas of the individual’s life — starting with professional skills, financial stability, and ending with all possible aspects of behavior and interaction with the public.
REPU is an application that allows its users (ordinary citizens, companies, employers, recruiters, government officials, law enforcement officials, etc.) to use the rating and feedback system in everyday life. The platform is being developed as a separate project, which in the future is planned to be integrated into social networks (facebook, Vk.com, Youtube, Instagram, LinkedIn, Snapchat) and replace the existing system of “likes”. Ratings and feedbacks will function through the decentralized blockchain technology and smart contract.
Repu’s Mission is to change the way of perception and interaction among social network users, through the use of the rating system, as well as the way of managing the company’s reputation, by obtaining real business ratings from users. An important objective is also the possibility of assessing a person in terms of professional qualities for the subsequent employment. This eliminates the subjective opinion of the recruiter and the impact of the resume on employment.
Some analogies of rating in our day to day life
Rating Insurance companies — Very many of us have one form of insurance or another. Some of us have mortgage insurances, vehicle insurance, health insurance schemes to mention a few. When you make use of the insurance services of an Insurance provider, you can rate these insurance companies depending on how well you liked their services. With these ratings, you can adjust the size of insurance payments.
Rating Banks — Services provided by banks can be rated. For examples ATM services, Online banking experiences can be rated. These ratings by clients can adjust the credit rating, based on values from the REPU system.
Rating Recruiters — an individual’s assessment in terms of professional skills, as well as social adaptation.
Law enforcement agencies — an individual’s assessment (rating) in terms of danger to society.
Ordinary citizens — After you meet someone when making new acquaintances, you can rate your experience when you met them. Are they friendly or harsh, do they talk alot or are a little reserved.
So what happens after I rate these companies?
There are several immerse benefits involved in rating these companies which I will discuss. Recall that this system of rating benefits both Companies and Clients.
Benefit for clients/users is that
It allows clients to evaluate any product up to a specific model / modification.
Evaluate any service — up to an individual employee who was consulting the user and / or was providing the service.
Recieve rewards for providing feedbacks: On many occasions, most feedbacks are given by clients who didn’t have a good experience with the company. Except off course these feedbacks are made compulsory in one way or another. To make users more interested in giving feedback to companies which will help them improve their services, rewards are introduced.
Benefit for company owners
It receives feedback about any products of the company, services, employees, etc. In the future, it makes it possible to improve the product / test individual services / niches — to receive feedback from real users.
Receive feedback on the performance of any part of their company — whether it’s an ordinary employee and / or department as a whole
Test and offer users to rate and evaluate new products before launching into the market Thus, from the economic standpoint, owners save considerable amount of money he could have incured as losses and use excess gains to reward clients for their help through feedbacks.
Now it is necessary for us to understand that to grow and improve in what we do, we must have feedback from users of our products. This allows Service providers to improve and grow their businesses.
The REPU Application
This is the platform were comments, rating and feedbacks about different products will be giving by clients and received by Companies/Service providers.
The developing REPU platform represents a multi-platform reputation service on the Internet. Wherein, it includes:
social reputation of the user
professional reputation of a person
reputation management service for companies and their products
The platform will be developed as:
Own web service and social network with binding user profiles in the networks Facebook, Vk.com, Instagram
Mobile application for iOS, Android, Windows Phone
Furthermore, it is planned to integrate the platform with existing social networks — Facebook, Vk.com, Instagram.
Some Key features for users:
Providing rating (scores) instead of “likes” for social content. Thus, the end user receives a new tool for assessing his/her livelihood, instead of the traditional number of subscribers.
Providing ratings and feedbacks about companies (banks, restaurants, airlines, insurance companies, cars, shops, shopping centers, etc.), as well as about their specific employees (by means of identification through the application on the smartphone).
Managing the company’s reputation for its owners. In addition to the traditional work with customer feedback, managers clearly see the “weak spots” within the company, through the ratings of specific employees and departments, in general. This allows you to see the complete situation in the company as a whole and to influence it.
Professional rating for recruiters — in addition to the traditional (social) rating of a particular user, a professional rating from clients is also introduced. Thus, when hiring, the recruiter, clearly sees the history of the applicant and can make a decision. Blockchain technology eliminates the possibility of forgery / deletion of reviews and ratings.
The rating system is designed to make a better world — this will force users to strive to create better content, be more sociable in everyday life, grow in terms professional qualities — all this, in an aftermath, can have an effect over his/her life and save money.
The REPU application will make use of REPU Token in rewarding clients who give feedbacks.
REPU Token is a digital token called RepuCoin. It is a virtual currency that is used inside the platform to pay for the company’s reputation management services (monthly, quarterly, half year and annual subscriptions), rewarding users for ratings, and for internal payments for goods / services within the REPU infrastructure.
RepuCoin is a cryptocurrency, which is awarded to users who provide ratings within the system. RepuCoins are automatically generated by the REPU smart contract only when a company pays for reputation management services with its own means, so they are not being taken out of nowhere. Therefore, there will be no surplus of tokens on the market. RepuCoins are always secured by other currencies.
REPU tokens are created on the basis of Ethereum ERC-20. At the moment, we are working on technical description and specification of smart contracts. Information and open source code will be added later on. The REPU issue is limited to 250,000,000 REPU during the closed round, pre-ICO and ICO. Undistributed REPU that were issued for sale during the closed round, pre-ICO and ICO, will be frozen on the smart contract without the possibility of subsequent withdrawal or use (destroyed actually). The REPU issuance is programmed by a smart contract.
What can I use RepuCoins for?
Reward users within the REPU platform
payment from companies for services.
Another possible use of tokens is purchasing exclusive offers from companies.
PRE-ICO AND ICO
THE CLOSED ROUND — will be held until the Pre-ICO
HardCap — 1000 ETH
The minimum purchase amount — 1 ETH
The maximum purchase amount — 300 ETH
The funds will be spent on preparing Pre-ICO and ICO.
PRE-ICO — will be held in January.
• HardCap — 1800 ETH.
The minimum purchase amount — 0.1 ETH T
The maximum purchase amount — 500 ETH
The funds will be spent on preparation and marketing of the ICO stage.
ICO — is planned to be held in February.
Goal — 3.000 ETH
HardCap — 30.000 ETH
The minimum purchase amount — 0.03 ETH
The maximum purchase amount — unlimited
Since REPU is aimed at improving reputations, REPU’s reputation is improved by this road map presented below
Fund collected will be distributed as follows
TWITTER: https: // twitter.com/repu_project
ONE PAPIER: https://repu.io/onepager_deu.pdf
BOUNTY THREAD: https://bitcointalk.org/index.php?topic=2585547.0