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SimplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, our solution would be able to solve this problem at a larger scale and high effectiveness.

About
Research has shown that counterfeits pose a great threat to individuals, companies, industries and even world governments. With the technological advancement of the internet, the negative effects of counterfeiting have now been magnified and are causing a larger scale of damage. Most brands choose to invest a large amount of money into implementing NFC or RFID technologies into their products, but the results are still limited and the costs are still high. We will create a solution to this problem by establishing a platform with a built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items, while the information of the counterfeiters will be published on the blockchain, which is immutable and public for everybody to read. In addition, two major functions will be released along the way which will result in more parties joining the platform to complete the goal of the platform evolving into a self-governed ecosystem. By combining these cutting-edge technologies with new mechanisms to govern the platform by itself, our solution is able to solve this problem effectively on a large scale.

AI Technology & Machine Learning
With simplyBrand's established AI and machine learning technology, our platform will effectively acquire new data and verify counterfeit product information, resulting in a more efficient way to fight counterfeits online.
Blockchain Technology
Leveraging the immutable and distributed features of blockchain technology, simplyBrand will publish the blacklist on the blockchain and effectively reduce the actions of counterfeit retailers by increasing their cost of business and creating new barriers to their continued operations.

Solution
Framework
Brands will use the simplyBrand platform to request brand-protection services.
Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.
The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.
The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.
Process Flow 1 - Identification
E-commerce platforms will be scanned constantly for product data to create an ever-expanding database with millions of product profiles.

Process Flow 2 - Verification
The data will be analyzed using AI, Natural Language Processing, semantic analysis, image recognition technology and Human layer to verify whether a given product is genuine or counterfeit.

Process Flow 3 - Enforcement
After a product is determined to be a counterfeit, Third-party will be able to access the product information, remove offending product pages and report the status of their work to the platform and claim their rewards.

SBA Token
Human layer will receive tokens as rewards and can either use them to purchase brand privileged items on simplyBrand platform or sell them on exchange.
Brands can buy tokens from exchange, and purchase brand-protection services on simplyBrand platform.

Proof of Concept 1 - Impact Calculator
The simplyBrand ecosystem helps brands to measure the possible loss of revenue on online marketplaces.
The system will work to provide transparency within e-commerce to allow brands to further their understanding of the extent of counterfeiting and how to end the problem.

Proof of Concept 2 - Counterfeit Risk Detector
With the counterfeit risk detector, anyone can easily submit a product URL and the simplyBrand platform will evaluate the risk of it being counterfeit through a percentage score.

Dapp MVP - Contribute with ease and fun
Anyone can become an anti-counterfeiting expert through the simplyBrand Dapp by allowing you to contribute to your favorite brand, earn tokens and exclusive products.
It's easy to sign up and start your anti-counterfeiting journey while earning SBA tokens. Each brand will provide special products or services as rewards which can be exchanged for SBA tokens in the Dapp.

Roadmap
2013/05 - simplyBrand started to provide big data and AI solution for brands
2017/10 - Anticipated anti-counterfeit demand from existing customers, received RFP
2018/05 - Kickoff simplyBrand.io blockchain solution project with marketplace verification MVP
2018/10 - Crowdsourcing MVP
2018/11 - PoC1 Impact Calculator
2018/12 - PoC2 Counterfeit Risk Detector
2019/04 - SaaS application for Brands and Blacklist on Blockchain release
2019/07 - SaaS application for Enforcement Agencies online
2019/11 - Verification - Crowdsourcing online
2020/02 - Integrates 3rd parties application online

Team

Token info
Token - SBA
Price 1 SBA = 0.00025 ETH
MVP/Prototype - Available
Platform - Ethereum
Accepting - USD, ETH
Soft cap - 4000 ETH
Hard cap - 40000 ETH
Country - Cayman Islands
Whitelist/KYC - KYC & Whitelist
Restricted areas - USA, China
Rank ICOBench - 4.3

Bounty program

Telegram Campaign: 15% of total bounty
Twitter Campaign: 20% of total bounty
Youtube Campaign: 10% of total bounty
Facebook Campaign: 10% of total bounty
Reddit Campaign: 10% of total bounty
Translation Campaign : 05% of total bounty
Signature Campaign: 05% of total bounty
Media&Blog Article Campaign: 25% of total bounty

Bounty Rewards:
Join Community Channel: bit.ly/sbtelegram: 10 stakes
Promote us in Group Channel (this is for people who own groups with minimum 1000) : 70 stakes/post
Create and post simplyBrand Stickers/Memes ( 50 stakes )

Bounty Rewards:
Have more than 200 followers: 10 stakes/weeks
Have more than 501 followers: 30 stakes/weeks
Have more than 1001 followers: 50 stakes/weeks
Have more than 2001 followers: 70 stakes/weeks
Have more than 5,001 followers: 120 stakes/weeks
Have more than 10,001 followers: 200 stakes/weeks

Bounty Rewards:
Normal quality: 100 stakes
Medium quality: 500 stakes
High quality: 2500 stakes
TOP quality: 5000 stakes

Bonuses
20-49 views : 100 stakes
500-999 views : 500 stakes
1000 or more views : 1000 stakes

Bounty Rewards:
Have more than 100 friends: 10 stakes/weeks
Have more than 501 friends: 30 stakes/weeks
Have more than 1001 friends: 50 stakes/weeks
Have more than 1501 friends: 70 stakes/weeks
Have more than 2501 friends: 120 stakes/weeks

Bounty Rewards:
Write an article on Reddit about simplyBrand: 10 stakes
Number of Upvotes :
5-10 : 40 stakes
11-16: 100 stakes
17-25 : 150 stakes
26-40 : 250 stakes
40 or more : 400 stakes

Bounty Rewards:
Translate ANN Thread: 50 stakes
Translate WHITE PAPER: 300 stakes
Moderation thread: 5 stakes/posts

Bounty Rewards:
Jr.Member: 10 stake
Member: 30 stakes
Full Member/Sr.Member: 50 stakes
Herro/Legendary: 70 stakes
Avatar: 50 stake

Bounty Rewards:
Good Quality: 200 Stakes
Better Quality: 250 Stakes
Best Quality: 600 Stakes