UBEX represents the advertizing exchange which has found new ways of realization of the functionality at the help of neural networks of technology a blockchain and smart contracts. The advertizing exchange opening before advertisers new opportunities as the automated search of the most relevant and favorable advertizing platforms is the cornerstone of the project. Publishers will also not stand aside and will be able to monetize them. Everything who read my last articles already knows that technologies a blockchain together with AI technologies are qualitatively new level of development which has the huge potential of development and is very favourably distinguished against the background of all the competitors. Thus the project could combine advertizing and a blockchain having created the decentralized advertizing platform which will combine in itself all advantages a blockchain and at the same time eliminating early defects peculiar to all other advertizing platforms. Ubex also plans to release the internal tokens with the name (UBEX) of the same name which will begin to perform to the utility functions as currency for transactions.
Advantages
Ubex creates a favorable and comfortable environment for interaction between advertisers and publishers creating at the same time a set of the spaces and on the resources. ON the project will allow to automate almost completely many functions for example to choose the most suitable advertizing and to make it before certain categories of visitors. Thus the user will see only what is interesting to him that many times increases advertizing efficiency. That self-evident considering what aim the project pursues.
The main principle of work is reduction of links between the advertiser and the publisher at the same time time and cost of the advertizing will be also considerably reduced.
Situation in the market
Statista has published the statistics of increase in volumes of digital advertizing which according to all forecasts by 2020 will be able to pass for 300 billion US dollars.
Also it has been established that Internet advertizing several times exceeds television and at the moment continues to develop actively, however it is impossible to miss the fact that together with development grows and purely competitors from attention.
You can study the competitive analysis which the team has carried out the project in detail in their white paper. The main risk at implementation of the project was the fact that many advertizing companies already have extensive client base and by that have considerable advantage.
Road map
Developers presented the strategy of development for the project. You can get acquainted with her below.
Conclusion
Undoubtedly many advertisers need such project as Ubex. He will be able to solve many strategic and financial problems the accommodations connected with high cost and search of audience. The team also causes trust many of members already have a set of various successful projects that only increases appeal of the Ubex project.
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